Sunflower and Mushroom Farm Adventure (Fail?)

About Joni and Susan Agroshop



Motivated by a desire to prove something, we started organic container gardening. The lack of land did not deter us from pursuing our goal of becoming “experienced farmer”. We grabbed every container, filled them with soil, planted every possible vegetable and hanged them in every nook and cranny in our house. We were hungry to learn all about farming so we talked to people, asked questions, researched and tried. It was not easy at first, but we worked hard and persevered. It didn’t take long for us to discover an important benefit of farming to one’s health and nutrition. Our health is paramount and the only way to ensure the quality of food we eat is to plant it ourselves. That motivated us further. We leverage technology and posted photos of our garden and produce on Facebook. Soon, people who saw the photos took interest in what we are doing. They came and visited us. Many purchased vegetables and we started to make some income. That fueled our entrepreneurship spirit and decided to convert our hobby into business. We rented a lot in the middle of subdivision in San Pablo City, Laguna and turn it into an urban farm complete with bahay -kubo as our office and store. We stocked up seeds and other farming products for people to purchase. Finally we launched the “Pick and Pay “scheme where people can come and pick the produce of their choice and then pay for it. This gave them a pleasant experience and got them asking about urban farming. Gradually, a few started requesting us to replicate what we do in their vacant lots. Those requests commenced our land conversion business and plantation programs. We want everyone to know that farming is important because it provides livelihood to the community and it contributes to country’s poverty reduction.

- Joni and Susan

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